
What is content marketing?
Put simply - content marketing is a form of digital marketing that is strategically focused on delivering a customer action, all be it retention or attraction to a relevant online audience. So what is the goal of content marketing? Depending on your market, business direction and customer audience, the goal of content marketing can vary. For some businesses it's about lead generation or brand awareness while for others it's up-selling or direct sales. Either way, it helps to