Updated: Feb 23, 2021
Social media has certainly secured it's place as being a pivotal key in any modern businesses digital marketing strategy. But, are our customers likes enough for us to succeed?
Likes alone aren't going to grow your business. If you want to reach more people and get noticed, you need to have stronger Digital Engagement.
So lets start breaking it down. Firstly, what is Digital Engagement? Digital Engagement means engaging people throughout their digital journey with you. This journey includes helping customers as you win, serve and retain them throughout your digital platforms. Ultimately you want them to become customers and followers, hence customer engagement is the next crucial part of your Digital Marketing. Customer Engagement is the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, share more, and demonstrate more loyalty. Providing a high-quality customer experience is an important component in your customer engagement strategy.
Next step is to deliver engaging content to potential customers which needs to be target directed, with an objective or strategy in mind. This can include content aimed at branding, awareness or educational messages, however all must be aimed at engagement and soliciting a desired call-to-action, such as a phone call, direct message, website visit or buy now!
Saber Digital Solutions, takes the time to analyse your digital engagement, by getting a better understanding of your business. Then we ask the all important questions! How much of your product/service do you want to promote? Who is your target audience? Why do they need this product/service? And finally - What method/platform is this message best delivered through? Based on the response to these questions, we can then create a series of engaging digital concepts in order to achieve the targeted directive and increase your digital engagement!
Want to find out more? Why not contact us today www.saberdigitalsolutions.com.au